Proof

What happens when your expertise starts working before the first call.

A guest and host recording an episode in the INSPIRED Vibe studio

  1. 240%

    sales growth in two months

    Selling on the founder's track record.

    A sales team whose buyers were betting on the founder before they bought the product. We put the founder's thinking in front of investors before the first conversation.

  2. 3X

    pipeline · 29.45% email click-through

    Explaining a hard thing to a skeptical buyer.

    A fintech founder who'd solved a real problem in auto finance and couldn't get lenders to understand it fast enough. We built the message, then carried it through content, outreach, and email so every prospect met the same clear story. Pipeline tripled, in a category where most messages go unread.

  3. Roughly doubled

    the business · national television

    A licensed expert whose reputation lived in referrals.

    He was the one to call. The internet didn't know that yet. We changed that. Business roughly doubled. National television. Media coming to him.

Why buyers decide before they call you.

The two gaps from the homepage, in the market's own numbers.

Before the first call

  1. 17%

    That's how much of their buying time B2B buyers spend meeting with potential suppliers. The other 83% they spend deciding without you in the room.

    Gartner

  2. 80 to 90%

    The share of deals won by a vendor who was already on the buyer's shortlist on day one. If you're not on the list before they start looking, you're not in the deal.

    6sense buyer experience research

  3. 73%

    Decision-makers who say a company's published expertise is a more trustworthy way to judge its capabilities than its marketing materials. What you know is more believable than your brochure.

    2024 Edelman-LinkedIn B2B Thought Leadership Impact Report

When you're not in the room

  1. 6 to 10

    The number of people typically involved in a B2B buying decision. One person trusting you isn't enough. They need something to send around.

  2. 79%

    Hidden decision-makers, the ones you never meet, who are more likely to champion a vendor with strong published expertise. Your proof does the selling when you can't.

    Edelman-LinkedIn

  3. 60%

    Decision-makers who would pay a premium to work with a company whose expertise is visible and high quality. Trust is pricing power.

    Edelman-LinkedIn

Only 15% of the expertise buyers read is rated very good. Most of it is forgettable. Yours doesn't have to be. Edelman-LinkedIn

In his words

"I felt like Amber and Christin really took an interest in understanding my business and the goals that I had, and showed me the pathway to get to those goals in ways that I hadn't seen before.

Our agency has about doubled in size. We're getting inquiries from the media. We've done national television shows. And the exposure that we're getting really lends to the credibility of the agency in ways that we didn't experience before."

Founder & INSPIRED Vibe client

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