how we build connection between you and your customer

Your brand foundation is your identity, telling your ideal customer what you want them to know about you.  It’s established through a process of finding the words to perfectly describe who you are and what you do.   

We start with key messages: i.e., the history and heritage of the company, what you do, who for, and the values and belief system that guide the company's efforts.  From there we write your brand script. 

It’s supported by developing visual representations of your brand, i.e. logos, color palette, fonts, and photos.  We design infographics to easily and clearly demonstrate your product, service or  process. 

The messages, script, and visuals are woven throughout your website, social media, marketing collateral and more making your brand identity crystal clear to the world. 

The business development plan, with a targeted messaging strategy, is tied to a specific goal,  creating buzz around an initiative. 

We define the controlling idea and key messages to support the idea.  We then build a presentation, a one-sheet (info sheet), write a press release, draft internal and external email communications, and develop social media posts specific to the initiative.  

For larger strategies, a professional video will help to increase your overall reach.  

The idea is to clearly convey your message through multiple mediums to achieve your goal! 

A crisis or an incident, regardless of how it’s caused, can put significant pressure on an organization (say for example, a pandemic.) Critical communication is a strategic process deployed in a situation where everything you say (and how you say it) is crucial.  This can have either negative or positive results:  

1. It can significantly disrupt and ultimately dismantle the organization  
2. It can alleviate pressure and bring balance 
3. It can be leveraged as an opportunity to create new connections, both within the company and with your customers

How you respond will dictate the outcome, this is where we can help.