BUILDING CONNECTIONS FOR BUSINESSES
At its very core, a brand foundation is your identity, telling your customers what you want them to know about you. It’s established through a process of finding the words to perfectly describe who you are and what you do, which we call a brand script.
It’s supported by developing visual representations of your brand, i.e. logos, color palette, fonts and photos.
We design infographics to easily and clearly demonstrate your product, service or process. From there we develop key messages: i.e., the history and heritage of the company, what you do, who for, and the values and belief system that guide the company's efforts. Then we weave those messages throughout your website, social media, marketing collateral and more.
Whereas the brand foundation serves as a higher-level overview, the communication campaign is a targeted messaging strategy tied to a specific goal. It’s a way to create buzz around an initiative, and gets people talking about you.
We define the controlling idea (what the campaign is all about) and key messages to support the idea. We then build a presentation, a one-sheet (or info sheet), write a press release, draft internal and external email communications, and develop social media posts specific to the campaign.
For larger campaigns, a professional video will help to increase your overall reach.
The idea is to clearly convey your message through multiple mediums to achieve your goal!
A crisis or an incident, regardless of how it’s caused, can put significant pressure on an organization (say for example, a pandemic.) Critical communication is a strategic process deployed in a situation where everything you say (and how you say it) is crucial. This can have either negative or positive results:
How you respond will dictate the outcome, this is where we can help.
INSPIRED’s founders are uniquely bonded by their passion of sharing the stories of businesses, organizations and the people behind them.
Friends for 20 years, they bring a dynamic, fun (and candid) vibe to every INSPIRED client experience.
Creatively, they are the yin to the other’s yang, and everything produced by the company bears the signature of their input and final approval.
In this day and age, marketing is storytelling, for us that means uncovering what’s truly unique about the business, and the people behind it.
We feature the ideas & innovation of business owners who are the heartbeat of every neighborhood, small town, and city across this country.