HOW we connect your AUDIENCE to your message

At its very core, a brand foundation is your identity, telling your customers what you want them to know about you.  It’s established through a process of finding the words to perfectly describe who you are and what you do, which we call a brand script.  

It’s supported by developing visual representations of your brand, i.e. logos, color palette, fonts and photos.  

We design infographics to easily and clearly demonstrate your product, service or  process.  From there we develop key messages: i.e., the history and heritage of the company, what you do, who for, and the values and belief system that guide the company's efforts.  Then we weave those messages throughout your website, social media, marketing collateral and more. 

Whereas the brand foundation serves as a higher-level overview, the communication campaign is a targeted messaging strategy tied to a specific goal.  It’s a way to create buzz around an initiative, and gets people talking about you. 

We define the controlling idea (what the campaign is all about) and key messages to support the idea.  We then build a presentation, a one-sheet (or info sheet), write a press release, draft internal and external email communications, and develop social media posts specific to the campaign.  

For larger campaigns, a professional video will help to increase your overall reach.  

The idea is to clearly convey your message through multiple mediums to achieve your goal! 

A crisis or an incident, regardless of how it’s caused, can put significant pressure on an organization (say for example, a pandemic.) Critical communication is a strategic process deployed in a situation where everything you say (and how you say it) is crucial.  This can have either negative or positive results:  

1. It can significantly disrupt and ultimately dismantle the organization  
2. It can alleviate pressure and bring balance 
3. It can be leveraged as an opportunity to create new connections, both within the company and with your customers

How you respond will dictate the outcome, this is where we can help.