Most growing organizations don’t fail because they lack ideas. They stall because marketing, sales, and technology are running in different directions.  

We built INSPIRED Vibe with a director-led model to solve that.  

Instead of organizing around isolated services, we built a model that has a director at the head of each team. At the center is our Director of Client Services, a senior leader who owns overall client delivery and the performance of our fulfillment team. Her job is to turn business goals and founder vision into clear strategies, campaigns, and action plans, and to make sure the right work is happening, in the right order, by the right people.   

In this role, Susan Saltwell brings deep agency experience and a strong B2B strategic foundation, allowing her to quickly diagnose challenges, align teams, and elevate how strategy translates into execution.  

She doesn’t work alone. She partners closely with Phillip Lechter, our Director of Sales Strategy & Enablement, who designs the sales systems, training, and coaching that turn marketing momentum into revenue. And with Drew Jones and Spencer Green, the directors of our technology department, who are the architects of CRMs and tech stacks that support the entire engine, from attribution and reporting to automation and workflows. To ensure the office and teams work in complete unity, our Director of Operations, Kennedy Chamberlain, works with all directors to keep everything running smoothly and to oversee all the necessary infrastructure.  

Around them is a team of senior specialists: account strategy, marketing, project management, and operations. Each leader has a clear lane, but we’re structured to collaborate by design. Discovery, planning, campaigns, sales frameworks, and tech architecture are built together, not bolted on in isolation.  

Why does this work so well for our clients?  

They get one cohesive growth engine instead of disconnected vendors. They have a single senior point of accountability who can see across marketing, sales, and systems. Every initiative is tied back to business outcomes: revenue, pipeline health, and operational efficiency, not just activity metrics.  

We’ve also been intentional about who we hire into these roles. Our directors and senior leaders bring deep experience building teams, leading complex initiatives, and driving measurable results across industries. Susan’s background working with growth-minded businesses, combined with her passion for building teams and elevating strategy, strengthens our ability to help clients scale with clarity and confidence. Just as importantly, they share the same mindset: collaborative, accountable, and obsessed with client outcomes.  

In a world where it’s easy to buy “more marketing,” our clients get something different: a unified, director-led engine designed to grow their business, not just their to-do list.